Taking A Look At ROI In Digital Marketing Compared To Traditional Forms Of Marketing

To any businessperson, the return on investment (ROI) is of great importance. We can define ROI as the profit you get after making an investment. You can also call it the cost that you save because of making an investment.

Digital marketing

Digital marketing is made up of different areas: email marketing, SEO, social media marketing, content marketing, just to mention a few. Compared to the traditional way of marketing where you need to spend millions for you to reach your target market, digital marketing is highly cost effective. You can use it regardless of whether you are running a small one-person local business or a large corporation.

All you need to do is set up your campaign depending on your budget. The marketing strategy also gives you the benefit of running A/B split tests that help you settle on the most effective marketing strategy that saves you a lot of money.

It’s also easy to make adjustments in digital marketing. If you have noticed that a certain Ad isn’t doing as well as would like it to, you only need to make a few tweaks and you are good to go. It’s a completely different issue with traditional marketing. With the traditional form of marketing, the process is long, time-consuming, and often expensive. For example, if you have made a mistake in a magazine, you have to ask the editorial team to make another Ad. You also have to wait for another magazine publication to see the changes.

There are plenty of online tools you can use to measure your digital marketing success. For example, when you use paid online Ads, you can easily track the number of people that click on them. You can also tell those that buy your products. You can also track your traditional marketing technique but it’s going to take time and is often inaccurate. For example, how can you accurately tell the exact number of people that watch your television Ad?

Finally, it’s easy to accurately target your audience with digital marketing. You can target your audience depending on the location, age, sex, and other parameters. This is something that is almost impossible with the traditional marketing techniques.

ROI on digital marketing vs. traditional marketing

Due to the ability to specifically target your ideal customers, digital marketing gives you a better ROI. This is because you spend an amount that is enough to reach the people you are interested in. While this is the case, you should note that the ROI increases as you increase and master your connections.

Verdict

While digital marketing has a high ROI than the traditional method of marketing, you have no reason to ditch the traditional marketing techniques as they have been proven to be highly effective in certain industries. All you need to do find the right channel that reaches out to as many of your target market as possible. You should remember that the future of marketing is digital; therefore, you should invest heavily in it.

Here’s How You Can Create Your Marketing Communications Effectively

When we talk about delivering your message to your prospective customers and convincing them to buy from you we are talking about marketing communications. To communicate effectively you need to know to whom you are speaking and understand what motivates your prospective customers. A great way to begin developing your marketing communications is by answering a series of questions. So let’s get started.

The main question you are answering is: who is your target market? The answer to this question forms the basis of all the “market communications” you will produce. You need to think through who you want to reach with your product or service. In order to fully identify your target market you need to think about your customer on several different levels.

First start by identifying the demographic information of your ideal customer. What is their:

  • age,
  • marital status,
  • gender, and
  • geographic information?

Once this is defined you then need to develop the psychological profile of your ideal customer. Ask questions such as:

  • What motivates your customer to act? Is it security, peace of mind, status, recognition, etc.
  • What makes your ideal customer happy?
  • What does the average day in the life of your customer look like?
  • What does your ideal customer do in their free time? Are they interested in sports, movies, exercise, reading, etc.
  • What struggles does your customer face on a daily basis?
  • Where will you find your customer spending their time online?

By creating the picture of your ideal customer you will understand their wants, needs and problems. You will also understand what they expect or need from the products and services they purchase. With this knowledge you are able to craft your marketing communications materials. Your messaging will be targeted to the people you are serving. Your messaging will identify why your product or service is important to them by indicating the need it fills or the problem it solves. Targeting your message in this manner enables you to connect with your customer on an emotional level that will solidify your relationship with them.

Throughout your marketing communications it is extremely important to maintain consistency in your materials. This applies to the look, feel and tone of your marketing communications. You need to think of your marketing communications moving on a continual timeline. By maintaining consistency in your presentation your customers will become familiar with your marketing material. This allows them to concentrate on the value messages you are delivering rather than looking at a new marketing format.

By focusing on your target market, maintaining consistency in your marketing presentation and packaging information that is valuable to your customers you will have a formula for continually growing your customer base.

5 Immersive B2B Marketing Trends for 2017

It is no surprise that digital marketing is a moving target. With the launch of new algorithms that undergo changes from time to time, some features are discontinued while new ones take root. Reviewing the marketing trends enable the marketers to stay ahead of the competition. A rule of thumb to review the trends for all the marketers in B2B sector is to think through innovation across all the leading digital marketing channels. Addressing all these concerns, here are five key digital marketing trends that can uplift your business:

1) Marketing Automation

Marketing automation is overrated as it is one of the best technologies for B2B marketing. Owing to current need in digital marketing, marketers need to automate tasks, such as emails, social media and several other website actions. The marketing automation software simplifies these tasks by connecting the companies with their target audience. As a marketing team is needed to be in constant touch with their potential customers, marketing automation software has become the jewel in the crown of a marketing team.

2) Interactive Content

Interactive digital content has become a staple in B2B marketing. In the current digital landscape, engagement is lifeblood, and the efforts of marketers are paid off when their audience not only go through the content, but also acts upon it. This signifies the importance of interactive content as it helps in generating conversions. Customers do research and compare various service providers before purchasing anything. Here, interactive content works as a competitor differentiation and educate the buyers, thus help them in making their choices.

3) Social Media

According to research, social media platforms such as LinkedIn and Twitter cater the best results to B2B businesses. YouTube and Slideshare prove to be more effective than Google+. The reasons being, an increasing number of B2B businesses use Google+. With so many social media platforms, it is important to prioritize and opting for the most effective network is the best idea.

4) Live Video Streaming

According to report, it has been estimated that video will be responsible for up to 82 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were executed on social media networks, including Facebook, Snapchat and Instagram. The response was remarkable as they gathered more attention from the target audience. Live video engages the audience in an effective way as people find it authentic.

5) Mobile Marketing

Nowadays, 80% people use mobile for using the Internet. Mobile being used rampantly by users to access the Internet, digital marketers can maximize their brand’s value by employing mobile payment methods, mobile search and mobile apps. In addition, digital marketing agencies targeting Ads on mobile specific applications help them in enhancing their brand awareness. Mobile marketing when combined with social media marketing brings desirable result in digital marketing.

Why Are Public Relations More Effective Than Ordinary Advertising?

You are dying to create an impact of your brand in the mind of your target customers. You think advertising is the best and the most effectual method and so you search every nook and corner of the city and pick out an advertising agency you think is the best. Needless to say, a huge amount of money goes into this venture but I am sure you won’t mind that, foreseeing the impact you believe it is going to create in your niche market. Finally one fine day, your advertisements are all over the TV screens. You find it funny, innovative and effective and lie back relaxed in your seats deeming you have done a good job. You dream of customers lining up in front of your store to purchase your services or products. Now, does it look like I am speaking about you? If so, Wake up!

The real question as regards advertising is how far you have succeeded in associating your brand with the advertisements and if whether your brand name can be retrieved from the minds of your targeted customers at least when they see your product on shop-shelves. Some of the advertisements might get real lucky and create long-lasting impressions in the minds of customers, but this need not be the case always.

There is a famous quote which goes like this “While adverting is paid for, publicity is prayed for”. The credibility factor that is associated with public relations and publicity for your products and services is always much more when compared to traditional advertising. Let it be the shell life, costs or the implied endorsements-no matter how you view it, public relations gain an upper hand. With the ultimate goal being behavioral change, it is quality that matters the most in Public relations. While advertising and marketing can be traced back to you, Public relations in most cases come from third parties and hence play a significant role in branding your product or service. In spite of its glamorous outfit, Public relations has got much more effect and meaning attached to it.

When compared to advertising, public relations are far more economical and reach out easily to your targeted customers in masses. It throws light upon the real and actual demand that the product or service has in the market and thus facilitates in creating awareness on a wide scale. Relationships with the media help you to get out of the conventional in-house communications. If your competitors are not employing Public Relation techniques, then you are always on the better end by reaping the very many benefits that are gifted by Public relations.

Think twice if you believe the exclusive way to market your product and service is advertising alone. A bit of both would always be better and it is the best if your marketing plans give predominant importance to public relations. If Public relations did not form a part of your existing marketing agenda, it is high time to implement them!