The Importance of Public Relations As Part of Your Marketing Mix

What is the importance of public relations? Most small businesses do not invest in public relations (PR); however as a small business owner, you need to commit to a PR program for your business growth. What’s the return on investment for public relations? Building a stronger brand identity will result in more awareness and credibility for your business and its products or services. Higher awareness will help you to gain market interest and market credibility.

What is a definition of public relations?

PR is about using communication tools and strategies to build relationships with various “publics”, such as the business community, customers, suppliers, media, government levels and more. Traditionally this is done through press releases, radio, television, newspapers and magazines. In today’s digital online environment however social media and social networking have become part of an integrated public relations program. PR can influence people’s perceptions and opinions.

Your PR plan needs to focus on building awareness of, and image for, your business and its products and services by:

  • Producing stories and articles for media outlets (both online and offline); Making connections with local media;
  • Monitoring relevant media channels (such as social media monitoring) for public comment about your business, your marketplace and even your competition;
  • Developing a crisis communication plan and managing crises that arise and threaten your business and/or product image;
  • Getting involved with the community and target market through special programs and participation in events;
  • Developing a social media plan to connect with online social networks (there are more than 300 but the main networks are Facebook, Twitter, LinkedIn); including social media news releases, blogs and forums.

Most public relations plans focus on first identifying the challenge, then building the objectives of the campaign, next building the communication tactics and messages, and finally monitoring results and revising as necessary. This work needs to be ongoing: first one challenge (such as brand recognition), then another challenge (such as brand credibility), then another challenge (such as new product introduction), and then so on.

In today’s digital environment, PR campaigns can be rolled out very quickly, and the impact of the campaign can also be very quickly measured. Public relations will help you launch social networking programs. Learning how to use PR in your small business is key: social media and social networking provides you with low cost communication channels but you still need to learn what to say, and how to say it or you can hurt your brand identity.

Successful small businesses focus on a mix of public relations, social media, online and offline advertising, direct marketing, and personal selling as part of their marketing efforts for building their brand. Strengthen your marketing plan by adding PR to the plan and ensuring that you build measurements into the campaigns: you need to know what works, and what doesn’t work in communicating with your market and with your public.

Best Affiliate Program – Black Belt Marketing Success Secrets

If you search the internet you’ll find millions of free and also paid online affiliate programs.

Most people have signed up in these online affiliate programs and tried to make money from them but failed miserably.

They don’t know why.

Are you one of them?

If yes, read on to find out how to locate the right top affiliate program and how to promote it to start making money.

All affiliate programs are not created equal.

Some will make you money if properly promoted and others will not, no matter what you do.

Why?

Below are some reasons why.

(1) The Right Affiliate Programs To Promote

Most people are under the mistaken notion that just because an affiliate program is free that they can promote it and get rich.

Nothing can be farther away from the truth.

The bitter reality is that if an affiliate program is free, then most likely thousands of people will want to sign up to promote it.

Since thousands of people are promoting it, competition will be stiff and so the likelihood of getting rich from it will be slim because there will be more people promoting it than people who wish to buy it.

When supply is greater than demand, profitability will nose dive.

This is economics 101.

So stay away from free online affiliate programs which hundreds of thousands of people are already promoting!

The best online affiliate program which will likely make you rich will be the one that very few people are promoting and which is in great demand. The demand MUST be greater than supply.

Most likely, such an affiliate program will not be offered free!

You will have to pay for it to promote it.

When people are required to pay to promote an affiliate program, then most people will not sign up for it, so only few people will promote it.

This will then guarantee that the demand for it will be greater than the number of people who promote it and this means that the profitability for it will skyrocket.

This is the kind of online affiliate program which can make you rich!

There are few people online who are getting rich from online affiliate marketing and this is one of their sacred hidden secrets of success!

(2) Build Landing Pages For Your Online Affiliate Programs

You must create a landing page at your website for any affiliate program which you desire to promote.

At the landing page, you will then include a short introduction of the affiliate program, preferably, your own personal experience of using the program or a short review.

Then at the bottom, include the link to the affiliate program website.

This affiliate program landing page must be optimized also.

You may also add Google AdSense ads and other pay per click ads as well as Clickbank products on this page to monetize it.

This way, if your customer doesn’t click and go to the affiliate program, they may click on any of the pay per click ads such as AdSense or Clickbankbuddy or pay per click ad and you’ll make money.

If you don’t know how to monetize your website with Google Adsense, Clickbankbuddy ads and pay per click products and ads, please contact us for free help.

By having a landing page for your affiliate programs at your website, you have the advantage of not losing all the traffic you’ve built up if the affiliate program is stopped.

If the affiliate program which you’re promoting is discontinued, you may replace it with another similar affiliate program and continue generating income from it.

(3) Secret To Promote Your Online Affiliate Program

Online marketing has become more difficult than rocket science.

During the past couple of years, most affiliate marketing strategies which used to work 6 yrs ago don’t work anymore.

E-mail marketing has been dead for many years now.

And the ISPs have added salt to the injury by creating so many filters which filter away your e-mail offers and so they don’t reach their destinations.

Besides, most people don’t read their e-mails anymore.

Most people have been bombarded by thousands of spams and offers and they just don’t have time to read these offers anymore.

So e-mail marketing is completely dead.

Free For All, FFA promotion is dead too.

Banner advertising is dead too, unless you have thousands of dollars to promote it at highly trafficked sites.

Search engine marketing, SEM doesn’t work any more because the search engines are constantly changing their optimization rules.

It takes both Google and Yahoo several weeks to even index your page and include it in their system.

You may optimize your website properly and attain a top ten position in a few keywords.

But they never last long.

In a few months when they update their search ranking, all your positions may likely disappear and your traffic will be gone too.

You may try to promote through Google Adword campaign.

But the truth is that not all programs can succeed in getting traffic from Google Adword or any other pay per click advertising.

If you try to promote an online affiliate program, which hundreds of thousands of others are already promoting using Google Adword and pay per click advertising, you’ll end up squandering thousands of dollars! This has happened to many people already.

So stop squandering your money in pay per click advertising.
(There is a better way. To learn more contact us for free help.)

You may also try to use article writing to promote your affiliate programs.

But very few people know the “SECRET” on how to write a highly optimized interesting article which will attain top ranking in the search engines and therefore produce traffic and sales for your online affiliate program.

To succeed in doing this, you must know how to optimize the article, it must be interesting and you must post it where many people will read it.

If you write and post an article but it can’t be found in the search engines when people search for the affiliate program which you’re promoting and if people are not reading it at the article directories where you posted it, you’ll not generate any traffic or sales!

This is what many people are doing and among the TOP reasons why they are not making any money in their online affiliate marketing.

(4) Traffic Is The Lifeblood Of Success In Online Affiliate Marketing Program

There are so many na├»ve people who have spent tons of dollars buying internet marketing e-books, programs and videos from so called internet marketing gurus and as if that is not enough, they have been suckered into squandering thousands of dollars attending seminars organized by these so called gurus only to find out that what they are peddling are outdated and archaic internet marketing strategies which don’t work any more.

These suckers never to think about the truth.

The truth is that no right thinking businessman will sell a secret on how to generate thousands of traffic daily to you for $50, when he knows he can keep his secret, use them to promote hundreds of affiliate programs and make millions.

The real truth is that these so called gurus have no secret that really work. But what they have is a large e-mail list which they have built through e-zine and newsletter publishing for many years.

So they make their money by marketing their e-books and affiliate programs to these mailing lists.

If you have 50,000-100,000 e-mail lists which you have generated over 6 yrs, you’ll always manage to make a few thousands of dollars marketing any program to them especially if it is about internet marketing!

In conclusion, there are still a few online affiliate programs which are easy to market and generate obscene income and there are still many jealously guarded traffic generating secrets which work and which can explode your website traffic and sales and so make you rich instantly.

But they are not free. They will cost you some money.

If you’re ready to pay to sign up in any of these few online affiliate programs, and to get the powerful traffic generating secrets of millionaire webmasters, then you’re serious about getting rich from online affiliate programs.

May these insights about affiliate program, best affiliate program, free affiliate program, affiliate marketing program, top affiliate program, free online affiliate program, best free online affiliate program, online affiliate program, make money with affiliate program help you to attain success in your online business.

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The Art & Science of Marketing Communications

There’s a good chance that you’ve come across the term “marketing communications”, if you work in a reasonably large organization. In our present day and age, most organizations have a division that deals with marketing communications. It is often referred to as corporate communications and product marketing.

Marketing communications is the art and science of communicating information that enables a company to market its products or services better. I know that this definition sounds really simple, but it rarely simple in reality. This is because it conceals more than it reveals. It also makes the role appear to be simple and straightforward. However, in today’s world marketing communications is one of the most complex fields of business.

It is not difficult to fathom the reason for this term’s complexity because it only works in an evolved marketplace. Its complexity depends on how advanced or developed the marketplace itself is. The last promotional e-mail that you got in your inbox is a good example. Promotional emails usually come embedded with action scripts, flash, cookies and a whole lot of other high technology wizardry. This method is the best practices in marketing communications at work.

Your usage patterns are being monitored so that businesses can determine whether you will click on the links in the e-mail. They can further track your activities when you reach the landing page if you click on the links. How long you stay online, which pages you visit, what lengths of time you spend on those pages and which products you are specifically interested in, are patterns that will also be monitored. This information will then be sent back to the centralized server. Adept marketing communications professionals will use the data to structure their next communication to you.

All communication in the present world has moved towards being measurable and marketing communications is no exception. It is proving to be an invaluable tool for the modern day marketer because it is being measurable, traceable and result oriented.

How Can Real Estate Benefit From Public Relations?

Why Use Public Relations for your Business?

The Power of Media

Public Relations has many benefits for a real estate company among which the most notable is brand visibility. Public Relations allows you to leverage the media personnel, which includes journalists, bloggers, influencers and newspaper publications, to spread the word about your business. And this is not just limited to your company.

Media can help bring attention to your new project or any new idea of your company. If you aren’t able to inform people about a new apartment or project, you will fail to make sales. That’s how important coverage and visibility can be for your real estate business.

Media personnel have vast reach and viewership. They are considered as a reliable source of information. So when you receive third-party validation from any kind of coverage, article or blog, this increases your credibility in the minds of the audience.

Having said that, it is crucial to develop and maintain cordial relationship with writers, publicists, journalists and influencers. Having strong ties with the media will come in handy for regularly promoting your business and introducing your business to the audience. The key is to offer them certain benefits, which includes driving traffic to their websites and through advertising revenue. This can be possible only if you have an established online presence which includes a website and active participation in social media and other marketing tactics.

Crisis Management

Crises are a part of every business and now even more so as the real estate market is always faced with complex litigation. Moreover, receiving approval and gaining the public’s acceptance has become a hurdle these days. They is crucial in this regard as it acts as a middleman between the company and the public.

Real Estate Industry is prone to crises and every company must have efficient representatives to address issues. They are experts in handling crisis and can help companies in mitigating damages and to overcome the crisis. Also, it is crucial for businesses to have a strong crisis communication plan to tackle problems that might occur in the future.

Build Brand Recognition and Reputation

Like every other marketing strategy, They strategies must be followed continuously. Through continuous efforts, businesses can build brand recognition. When the audience sees your company’s name and positive content mentioned in various media coverage, it has a positive impact on their minds.

In the end, trust is essential. Through conscious public relations effort, you can build a positive reputation for your business. They can also help implement community relations and corporate social responsibility. This can help in building a strong brand foundation, which in the long run, is highly fruitful.

Reap the benefits of PR by including it in your marketing strategy. So, hire a Public relations agency now and enhance your real estate brand through public relations.