Best Affiliate Program

Today, making a personal website is as easy as going to the store and buying food. Free web hosting sites that provide you with ready-made templates and free storage are readily available on the web. If your website has a distinct content and can be considered a resource site then most likely you will have a consistent number of traffic and readers, with this your site can definitely earn money. If you have not heard of affiliate marketing, it is simply getting paid by a business if you send traffic or generate sales for their product or service based on your marketing effort.

There are thousands of affiliate programs accessible online that you can sign up for, thus it is important to determine the best affiliate program available. In an affiliate program you as the publisher come to an agreement with the merchant website as to how commissions are obtained, computed and given. In one of the set-up, publishers like you display links or adverts that connect prospective customers to the business or merchant site. If it is a Pay-per-Click contract whether or not your website visitor buys from the merchant or not you are still guaranteed a commission based alone that your readers have clicked on the link.

Other affiliate programs require a sale to be made for the affiliate site or your site to be paid, either way a variety of affiliate methods are provided by different affiliate programs. So, how do you find the best affiliate program that suits you?

1. It’s all about the money

To be completely blunt about it, the purpose you want to join an affiliate program is to earn money which is undeniably the goal. Since there are affiliate programs no matter where you look on the internet, the first basis would always be what percentage are you getting, or what’s in it for you. There are affiliate programs that might as well not pay you with how little they give to their affiliate sites, compared to established programs. One of the best affiliate programs in the industry is by Empower Network. They give up to 100% commission to their publishers. You can get from $25 to $4625 for each sale. With that, you definitely need to read the numbers.

2. Understand the Scheme

With affiliate programs there are 3 ways that earning would come about; Pay-per-click, Pay-per-Sale and Pay-per-Lead. You must understand how each works to choose an agreement that is best for your website. In Pay-per-Sale, when customers coming from your website buy from the merchant site you either get a percent from sale or a fixed commissions, while on Pay-per-Leads the business will pay you for each person that signs up with their information making them prospective buyers. Having the right knowledge and idea as to how each agreement works will save you a lot of hassle and misunderstandings in the future.

If you know the basics to finding the best affiliate programs on the web then you are pretty much ready to venture into this business. As much as possible find a program that is not too complicated and would give you enough training to fully equip you with things you need to know. Like Empower Network, they teach those who sign up with their program to understand how it works, build and run a business online and offline while living the life.

Effective Content Marketing Strategy for Small Businesses

Content Marketing

In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.

Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.

Why Content Marketing Strategy.

• Less expensive
• Enhance brand awareness
• Generate traffic to your website

Content marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.

Below there are some points to go through that will make your content as the center of your digital marketing strategy.

1) Make an authentic brand story

Create content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.

A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.

If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.

2) Build brand awareness

You can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.

Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.

3) Effective content marketing formats

While creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.

Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.

4) Monitor your sales performance

Without appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.

There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.

By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.

5) Paid Content Promotion

Paid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.

Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.

Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.

Conclusion

Marketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.

Choosing the Best Affiliate Program for You

What makes an affiliate program the best choice for you? Could the best affiliate program simply be the one that pays the highest rates? Could it be the one that promises the easiest way for you to earn money?

In truth, none of those are correct. If you want to find the best affiliate program for you, here’s what you should do:

Find a Product or Service You Believe in.

All affiliates programs are selling products or services, but only a few of those may be the best affiliate program for you. To identify which one qualify as the best, review the products and services that are on offer then look for something that interest you. Interest is essential because it’s what motivates you later on to tirelessly write and advertise about the products or services.

Secondly, look for something that gains your trust. Take the time to research about the products and services that capture your interest. Are they made of good quality? Do they make empty promises or do they truly stand by their word? Check how the website advertises its goods: are they prone to using false or inaccurate facts and exaggeration? Do they provide excellent customer support and service?

When you find affiliate programs that qualify for both conditions, then one, some, or all of them might be the best affiliate program for you, but you can’t be sure just yet.

Also, don’t make the mistake of choosing an affiliate product or service by the strength of its commission rate. If you don’t believe in it, you won’t be able to market it effectively so there’d be no point to having a high commission rate if you can’t take advantage of it. Choose what you can sell; it’s as simple as that!

Find a Payment Mode that Appeals to You.

Where payment modes are concerned, you have to think about the objectives as well and which of them you’re likely to find it easier to achieve. There are presently two payment modes that are being used: pay-per-sale and pay-per-lead.

Pay-per-sale programs are ideal if you passionately believe in the products and services on offer and your website content actually matches your affiliate products and services.

Let’s say that you own a website about being an equestrienne. A good affiliate product to sell would be horse products because it’s something you can write about with firsthand knowledge and experience. Those are, in fact, the two most important determinants when choosing a pay-per-sale scheme: do you have the requisite knowledge and experience to write convincingly about what you’re promoting?

On the other hand, pay-per-lead programs are simply better for you if you don’t have enough time to constantly update website content about affiliate products and services. With a pay-per-lead scheme, you don’t really have to sell anything. Rather, you just have to convince your readers that it would be in their best interest to know more about the product or service by performing a specified action.

Lastly, the best affiliate programs always pay fair rates and do so on time. They don’t hesitate to reward deserving individuals, businesses, or websites and they’re always willing to lend a helping hand to their affiliates.

The Best Affiliate Programs Need Your Help to Get Better.

The best affiliate programs owe its success not only to its management but also to its hardworking affiliates. As an affiliate, it’s your responsibility to do your best in promoting affiliate products and services.

Firstly, don’t be satisfied with the links, buttons, and banners provided by your affiliate merchant. Invest in making your own advertisements about your affiliate’s products and services. Use a combination of text and graphics.

Research, research, research! Enroll in free affiliate marketing courses provided in the Internet. Read articles, join forums, participate in workshops and seminars and exchange tips with fellow affiliates.

Dedicate as much time as you can to promoting your affiliate products and services. Yes, an affiliate program is an automated business: it can operate without your help or supervision. The affiliate management software is able to keep track of sales and leads that your website generates. You don’t really need to lift a finger if you don’t have to, but there’s no harm in investing your spare time, is there? In fact, there’s everything to gain and nothing to lose so why hesitate?

Improving Marketing and Marketing Communications – A Midsized Company Dilemma

You’ve slashed expenses and reduced investments to deliver your current profitability. But your sales growth is marginal at best, and you know this is not a sustainable model.

You’re not alone. According to Frost & Sullivan’s CEO Choice Growth Survey, ninety-three percent of Chief Executive Officers consider “growth” their number one objective over the next five years. And with an ever increasing need to use the latest “sales deal-of-the-day” to meet quarterly goals, you know you can’t profitably continue this course much longer. Further, and perhaps of even greater importance, marketing budgets have also been cut drastically, impacting brand value for the short, as well as long, term.

One tactic you should consider to begin “righting the ship” is to invest in and improve marketing and marketing communications to grow both the top and bottom lines. But where to begin? How to do this? Using which marketing tools? And with whom?

Understand The Changing Marketing Environment
First, you must recognize that there is a changing marketing environment. Businesses and consumers are learning to “do more with less”, while also having less time to evaluate choices and make purchase decisions.

Therefore, the most fundamental change revolves around one word – trust.

With all that has happened, people distrust not just the most traditional of institutions – banks – but business in total. According to a survey by Edelman, only 44 percent of Americans said they trusted business in the Summer of 2009, down from 58 percent in the Fall of 2007. Whether you’re a b-to-c, b-to-b, or even a nonprofit, how you act and communicate in this environment is vital to your success.

As a first step, employ market research. You probably think you know everything about your existing and potential customers but, other than price, are you really sure you know what’s important to them? And do you know what factors are critical to their purchase decisions, and how much trust they place on you to deliver versus your competition? And with downsizing affecting everyone, and new faces in many positions, what do your new purchasers and prospects know about you to begin with? It’s time to find out.

And these changes are taking place not just in the outside world. Your internal corporate environment has changed as well. With already stretched marketing and sales departments, are the leads generated by marketing actually being followed up by sales? A recent study by the Kern Organization estimates that up to 80 percent of b-to-b leads are not followed up by sales, and only 13 percent are followed up in the first 90 days. Why? Because sales doesn’t trust the leads from marketing as being qualified.

Whether you’re a $35 million organization or a $350 million organization, without recognizing and developing solutions to meet the needs of a fundamentally changed environment, your growth and brand will stagnate.

The economy may improve and help you, but it most probably will also help your competitors as well. So, now is the time to get an edge on them by improving your marketing and marketing communications.

Determine Your Best Marketing Mix And Measure It
There isn’t any boilerplate answer to determine which marketing communications disciplines to employ, much less whether your brand position is right for today’s marketplace. But there are steps you should take to answer these questions.

Focus your attention on being media neutral or at least find advisors who are, and are seasoned professionals with broad experience across industries and companies who don’t have a vested interest in promoting a particular marketing communications discipline.

And recognize that all of the hard work that goes into today’s marketing and marketing communications needs to be measured to make sure you’re on the right track. Find an individual or company that really understands analytics and what it means for the future.

Which Media To Employ – New Or Traditional
The next question is how to effectively and efficiently reach these customers and prospects. Professional marketers have spent countless hours addressing this; take advantage of their knowledge and expertise.

For example, your website is probably heavily branded, but did you know that less than ten percent of your visitors will actually click through to see the important message you’re putting out there?

You’re probably sending out email newsletters, and may even be blogging and tweeting to your important audiences. But, when was the last time you handed something to your customer or prospect, and looked them in the eye? There’s no question that webinars, for example, are effective and cost efficient, but what about in-person events, seminars and trade shows?

Much of today’s marketing dilemma is appropriately focused on media fragmentation and the resulting difficulty of efficiently and effectively reaching a prospect. Newspapers and magazines are clearly losing ground, but they’re still important channels of reaching certain demographics (such as the ever growing older demographic). Contrast that with the fact that the fastest growing segment on Facebook is women, aged 55 to 65.

Determining which media alternatives to use to reach any key marketing or demographic segment means that you have to consider both efficiency and effectiveness. Traditional media and social media should be able to co-exist in your marketing communications plans. It’s just a question of when and where to use them.

The Marketing Communications End Game
Which leads us to the ultimate dilemma – how to obtain and evaluate the creative work that will impact and move your customers and prospects. Recognize that whether you use television, radio or billboards, or emails, blogs, Facebook or tweets, they are only tools to deliver your message. The strategic thinking and outright “creativity” that you employ with these tools will ultimately determine your success.

Look for strategic and creative partners, with demonstrated ability; people who are genuinely interested in profitably increasing your sales, not just trying to garner the latest industry awards.

There is much to think about, especially for a mid-sized company. The dilemma is trying to understand what to do, how to do it, and finding people you trust to help you accomplish this. But, standing still clearly isn’t the answer.

Find a senior professional, or group of professionals, whom you can trust, who can not only improve your marketing ROI but will also be willing to help you evaluate your on-going marketing communications efforts.

Don’t try to go it alone.