Public Relations – What, How, Who?

Public Relations Definitions

“What is Public Relations?” This question gets asked dozens of times daily. A simple question it is, yet it has managed to acquire several definitions throughout the world. Essentially, Public Relations (PR) deals with publicizing the image, reputation, intentions or purposes of organizations, groups and individuals in the best possible way – regardless of the actuality of the situation. In other words, the primary objective of PR is this – the represented body or individual must “come up smelling like roses”. There has been growing concerns that the purpose of public relations is merely to spin the truth of a matter. While this perception is understandable, it arises from the misunderstandings about the role of public relations. The fact that PR agents provide representation for an organization, does not mean they have the authorization to lie on that organization’s behalf. It means however, that PR professionals have the full responsibility of highlighting the positive aspects and benefits of their respective organizations, in the context of that representation.

Other Definitions:

– Public Relations can also be defined as the management of understanding and communications between organizations/individuals and the wider society through various media platforms. It bridges the gap between the two thereby ensuring mutual adaptability and coexistence.

– Public Relations is a discipline in business that measures public perception of and attitude towards an organization or individual and thereby seeks ways to secure its trust and acceptance. It examines the programs and policies of the respective organization and highlights their benefits and goodwill that serves public interests.

As such, Public Relations has developed into diverse areas of specialization so as to focus on specific functions. There are Marketing and Advertising PR, Government PR, Financial PR, Consumer PR (not to be confused with marketing), Industry PR and others. They implement various information technologies (IT) and techniques such as Social Media and Networking; Press Releases; relating directly with journalist among others measures, in an effort to get their messages across. Marketing and Advertising PR, in particular, are even more likely to implement such media and techniques in their campaign strategy. With new forms of IT being introduced daily, they seize every opportunity to reach as many of their niche audience as possible.

With that said, PR professionals are expected to abide by certain Code of Ethics and Conduct that are set in place. This is for the purpose of regulating their activities and eliminating possibilities of misinformation to the general public. As alluded to before, the instances of spinning an issue is also reduced by these measures as Public Relations professionals are held accountable for their actions and any misleading information that they may issue.

Integrated Marketing Communication

Let me start with correcting the assumption of advertising as integrated marketing communication. Advertising is a part of Integrated Marketing Communication. I.M.C. is much broader in scope. As the name suggests, it is the sum total of the entire all the marketing tools.

The communication tools broadly consist of advertising, personal selling, direct marketing, internet marketing and sales promotion.

With the increased competition and increased awareness of the buyer, the company is finding it very difficult to sell their products. Moreover, the products are getting commoditized. There is not much difference left between the products of two companies.

Here comes the role of integrated marketing communication. There are various touch points on which a prospect buyer can be targeted. The company has to identify these touch points and make their strategies accordingly.

As said earlier, I.M.C. consists of various communication tools, a company cannot deploy all the tools in its marketing considering the cost factor. Moreover, it is not advisable to do so. The company has to identify the tools which are appropriate for its marketing considering the buyers situation and the effectiveness of every marketing tool.

Advertising still plays a most important tool in integrated marketing communication. Almost 55% of the marketing budget is spending on advertising in USA. The other most important tool till recently was sales promotion.

But with the passage of time and increased penetration of internet, the internet marketing is seeing an upsurge of almost 300%.

Would internet marketing replace advertising or advertising would still play a major role in the whole integrated marketing communication?

How to Be a Smart Affiliate Marketer – You Cannot Afford to Miss Out on These Strategies!

As the world now is embraced by advanced technologies, the number of affiliate marketers is growing by leaps and bounds as well. The increase of affiliate marketers, without any doubt, will increase the competitiveness between the marketers. Therefore, smart affiliate marketing methods are really essential in order to prevail in this competitive society.

The profits that you gain from affiliate marketing basically depend on how well you perform, and it is based purely on the results, hence it is an online channel that doesn’t have to come out of your marketing budget.

To achieve good results, firstly, the attractiveness of the advertised product is very essential. How you promote your products to your customers is always the first thing you should focus on. In order to increase your profits, you must have made your customers into “repeat customers”. “Repeat customers” means those customers keep coming back to view or purchased your products. The key to obtain such phenomenon is through appealing and attractive advertising.

Partnership and network is equally important in affiliate marketing. 80% of affiliate programs today use revenue sharing as compensation method. Revenue sharing refers to the sharing of profits and losses among different groups. This type of business alliances could further improve your profits if the method is used appropriately. Partners in affiliate programs not only have the incentive to drive traffic to your web site, but also propel more partners to sign on new affiliate partners.

Speaking of affiliate programs, the types of affiliate programs you use determine the success and failure of your business! Before joining a program, there are points to be pondered. Most importantly, the affiliate agreement must be read thoroughly and for your own sake, it’s better to save a copy for yourself as future reference. Other than that, the management of the program is vital. Check the management and establish a rapport can be of great benefit for they know the best way to promote their offers and they have the power to raise your commission.

With great effort, intelligence and a bit of luck, you’re on your way to a successful affiliate marketing business route.

How to Survive Economic Depression By Using Effective Online Affiliate Marketing Strategies

Legit Internet marketing can be very profitable if you don’t fall in affiliate marketing scams. But that being so, why a lot of people are still unsuccessful in the field? A recent study showed that there was a 12-percent growth in online shopping and it is expected to increase even more. If the potential for profit has gone up, why are there still a lot of affiliates not making money? Is it really possible to earn in the industry?

The answer is yes, it is possible. It just depends on the techniques that the affiliate marketers make use of. Successful ones never fail to look at consumer trends as well as their purchasing patterns. They pay attention to how people spend their money and where. The compare trends from last year with now. From there, they build their plan. Being an affiliate marketer does not demand a lot of things, one should just be sensitive enough to truly care for the consumers’ needs.

Just like other ventures, it takes time and hard work to succeed in affiliate internet marketing. Reading blogs, joining forums, reviewing trends, and deciding which niche to pursue are key factors to make the most money in the field. Today’s people are concentrated on satisfying their needs. Wise affiliates look at those needs. They formulate strategies and choose their products and services that will meet their audience’s basic requirements.

Finally, being a successful affiliate marketer also entails creating a list of prospects and future affiliate marketing strategies. The market is very dynamic and any smart marketer must have a comprehensive plan on how he or she would cope as the market evolves and which products and services he or she would solicit. It is also imperative that he or she creates a good relationship with his or her targeted audience to keep income from flowing in.

Now is indeed the time to look at the bigger picture and know that if you don’t do anything to start earning independently, then you are probably heading downhill. You may have been spared from the previous lay-off, but will you be again in the next? It’s time to think outside the box and learn the ropes of home business online. It’s proven and tested already. You just have to pick a niche and make sure you have some powerful marketing strategies to back you up.

There are many decisions that come along with establishing an internet business. As already mentioned, the very first is deciding on a strong niche. This means you need to have a good grasp of the products and services that a lot of people need and want. This is possible by making some market studies so you can rest assured that your business concept is not only feasible but will also sustain for a long time.

It is also very important to know how to earn online and what are the mistakes you must avoid. For example, some work-at-home individuals do not realize that they also need capital in an internet venture. While the amount may not be as big as the one for a brick and mortar one, launching a home business and keeping it in operation will need some cash. For instance, your site has to be professionally designed, right? Can you do the work on your own?